INTERNAL COMMUNICATIONS CAMPAIGN
CLEAN TECH CAN DO
Clean Tech CAN DO began as an internal strategic communications campaign to increase employee engagement and effort amidst large-scale change happening during a corporate acquisition. GO conceptualized, designed and executed a fun and uplifting program (aimed at coworkers, customers and community) that included a new Teams channel with a social media aspect, an awards program whereby employees nominated and voted up coworkers each week for outstanding CANDOtitude, and a weekly newsletter from the CEO to name, reward and thank employees personally for their efforts.
The Challenge
Keeping Employees Connected Through Change
Major organizational changes often bring uncertainty. Leadership needed a way to communicate consistently, recognize employee contributions and create positive moments that would strengthen culture during a period of transition.
The goal wasn't simply to share information—it was to build connection, trust and engagement across the organization.
OUR APPROACH
Creating a Campaign Employees Could Rally Around
GO developed Clean Tech CAN DO, an internal engagement campaign built around positivity, recognition and participation. The program gave employees opportunities to celebrate one another, stay connected to company updates and participate in activities designed to strengthen culture during a time of change.
CAMPAIGN STRATEGY & BRANDING
Creating the campaign name, visual identity and messaging framework that brought the initiative to life
EMPLOYEE RECOGNITION PROGRAM
Developing CANDOtitude, a peer-nominated recognition program that encouraged employees to celebrate coworkers for outstanding contributions.
INTERNAL COMMUNICATIONS
Supporting ongoing engagement through newsletters, leadership communications and digital content.
TEAMS CHANNEL ENGAGEMENT
Building an internal social space where employees could share updates, participate in activities and connect with colleagues.
REWARDS & RECOGNITION
Designing employee gifts, recognition materials, awards and campaign experiences that reinforced participation.
The Experience
Small Moments. Big Impact.
Throughout the campaign, employees were encouraged to recognize teammates, celebrate successes and participate in activities designed to create connection across departments and locations.
From employee recognition boxes and award programs to leadership communications and interactive digital content, every touchpoint was designed to make employees feel seen, valued and appreciated.
Highlights
The Result
Building Culture During a Time of Change
Clean Tech CAN DO became more than a communications campaign—it became a platform for celebrating employees and reinforcing company culture during an important chapter in the organization's evolution.
By combining strategic communications with meaningful recognition, the campaign helped create positive engagement opportunities that connected employees to one another and to the company's future.