Elessent Clean Technologies Inc. Rebrand
WHAT’S IN A NAME?
Once upon a time, Elessent was a quiet clean technologies department at DuPont. In 2021, GO was honored to be the marketing and communications partner selected to rename and rebrand this group when they were acquired by investors in 2021. We conducted leadership team, company and market research; designed and presented a short list of potential new names and landed the winner; designed a corporate logo; and established a shiny new brand identity, voice and style now reflected in marketing communications materials and media. Our ongoing partnership with Elessent Clean Technologies is proof we are passionate brand advocates through and through.