Hashtags remain a cheap, easy, and effective way to build engagement and awareness on social media. While the delivery method can range from small cards to hashtags as large as billboards, here are some tips for selecting an event hashtag for the maximum Twitter impact.
1. Don't limit it to a short shelf life
A hashtag with a year indicator on it typically loses traction after the event because people see it as a temporary community.
2. Keep it brief
Remember that hashtags are designed to fit neatly within a 140-character field along with a message, a Twitter handle, and maybe even a link or location.
3. Decide if your event even needs its own tag
If your group or brand already has its own hashtag, spend some time thinking about whether your event needs its own, too, or if that would simply muddy the waters.
4. Do your research
Check to make sure your hashtag is not already in use. And then try to make your own original and distinguishable so it doesn't get accidentally hijacked by another group.